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Madame Nooriah Woozeer, a marketing consultant and the Marketing Director at Primonial REIM, delivered an excellent training session for the Chinese private enterprise delegation.

Madame Nooriah Woozeer provided insights into the development of marketing in France, the trends for 2024, digital marketing, the primary challenges facing current marketing, and the corresponding strategies.

Nooriah Woozeer stands out as a results-driven marketing and communications leader, bringing robust expertise to B2B sectors, particularly in financial services and real estate. Renowned for consistently surpassing targets and propelling revenue growth, she is recognized for her prowess in steering thought leadership initiatives and positioning brands as authoritative voices within the real estate sector.


Wang Zhiwen, born in 1962, is a Chinese master of arts and crafts, a national-level representative inheritor of intangible cultural heritage, and a researcher at the Ceramic Culture Institute of Jingdezhen Ceramic University. Wang Zhiwen’s ceramic micro-books are recognized as a national-level intangible cultural heritage project. The artist creates these works solely with the naked eye, requiring viewers to use magnifying devices to clearly see the characters.


Wang Zhiwen’s ceramic micro-books, recognized as a national-level intangible cultural heritage project, include the acclaimed « Three Kingdoms, » which has achieved the « Guinness World Record. » His works are housed in various art museums and institutions both in China and abroad, including the Palace Museum, the National Museum of China, the National Art Museum of China, the China Arts and Crafts Museum, the Great Hall of the People in Beijing, the Ziguang Pavilion of the State Council in Zhongnanhai, the Diaoyutai State Guesthouse of the Ministry of Foreign Affairs, the Unitd Nations Headquarters, the Bechtler Museum of Modern Art in the United States, the Museum of Cycladic Art in Greece, the Sayyaf Museum in Jeddah, Saudi Arabia, the Chinese Embassy in the Czech Republic, the Consulate General of China in Auckland, New Zealand, the Consulate General of China in Toronto, Canada, the Seoul Metropolitan Government in South Korea, and the Thai Tamarind Foundation, among others.


On July 3, 2023, the « Wang Zhiwen Ceramic Micro-book Appreciation Event » was held at the exhibition hall of the Royal Artists Association in Barcelona, Spain. The event was organized by the Wang Zhiwen Ceramic Micro-book Art Museum of Shantou City, China, hosted by the Royal Artists Association of Spain (Reial Cercle Artístic), and co-organized by the Sino-European Association of Educational & Cultural Exchange (SEAECE). Master Wang Zhiwen demonstrated the creation of ceramic micro-books on-site.


The Deputy Consul General Mr. Hu Aimin and Vice Consul Ms. Liang Juan from the Chinese Consulate General in Barcelona, Ms. Montserrat Simal Vazquez, General Manager and Co-founder of Palau Martorell, Barcelona Exhibition Arts Center, Secretary-General of the Barcelona World Peace Forum, Mr. Joan Abelló Juanpere, Director of International Relations and Protocol Department at the Royal Artists of Barcelona, Mr. Luis Gómez, Honorary Academician of the Royal Academy of Sciences and Arts of Barcelona, Mr. Sergi Vicente, Director of Barcelona TV, along with several well-known Spanish artists, collectors, overseas Chinese leaders, and business figures gathered to appreciate and share the ceramic micro-artworks of Wang Zhiwen, a master of Chinese arts and crafts and a representative inheritor of national intangible cultural heritage.


Master Wang Zhiwen also added his signature to the member book of the Royal Artists Association, which bears the signatures of King Alfonso XIII of Spain and several renowned Spanish artists. This member book has a history of over 120 years, and famous painters like Picasso have also signed it. It is a precious historical artifact, showcasing signatures and messages from three of Spain’s most famous painters—Picasso, Dalí, and Miró.




Under the coordination of the SEAECE Association and Mr. Hannes Aurbach, the Asian Regional Manager of the German Chamber of Commerce in Munich and Upper Bavaria, a delegation from the State-owned Assets Supervision and Administration Commission (SASAC) held a meeting with Mr. Dominic Lehamnn, the Head of Economic and Trade Cooperation in the Asian region for the German Chamber of Commerce in Munich and Upper Bavaria.

They exchanged views on industrial cooperation between Chengdu and Germany. The delegation from SASAC of Chengdu introduced the investment environment and innovation platforms in Chengdu to the Munich Chamber of Commerce, expressing the hope to deepen cooperation between Chengdu and German government agencies, chambers of commerce, and enterprises, and to promote the development of the tourism industry in both regions.

Under the organization of the SEAECE Association, from November 5th to November 10th, 2023, the Guangzhou Financing Lease Industry Alliance delegation visited financial institutions and financing lease companies in Germany and France, including the German Federal Financial Supervisory Authority (Bonn), Deloitte’s German headquarters in Dusseldorf, KNS Lease Company in Paris, Le groupe La Centrale de Financement Company in Paris, etc.

The Guangzhou Financing Leasing Industry Alliance was established in December 2013. The Alliance’s mission is to build an information exchange platform between the government and enterprises, as well as between enterprises. Its objectives include promoting national laws and regulations, disseminating government incentives, collecting and organizing the needs of Alliance member units, publishing tender projects, showcasing enterprise demand information, facilitating project connections and business cooperation, and serving as a bridge and link for enterprise alliance, with the aim of promoting the continuous growth and strengthening of financing leasing companies in Guangzhou.

During their visit, they discussed the conditions and procedures for investment companies to obtain financing lease licenses in Germany and France; European carbon reduction financial policy support, including cross-border business of carbon emission rights financing lease; the current situation of the European green financing lease industry, including innovative models, standardized products, and applications of green financing lease; significant impacts of changes in laws and policies in Germany and France on financing lease businesses, as well as factors to consider in conducting cross-border financing lease business; and shared relevant cases and experiences.

On October 16, 2023, a delegation of dentists from various clinics in China participated in the International Dental Seminar on Implantology at the University of Rome. The conference was led by two dental professors and doctors who presented the latest developments in the field of dentistry. Professor A. Pilloni introduced « Biology & Surgery of the tissues in Implantology, » while Dr. P. Simeone presented « Implant-Prosthetic Planning and Rehabilitation concepts.

The lecture examines the diagnostic and clinical criteria in patient candidates for fixed prosthetic rehabilitation with implants. Part of lecture was dedicated to the periodontal examination of the patient in which will be critical the long-term implant success. Participants received a wide overview on implant-prosthetic rehabilitation principles, in order to be able to plan and restore any clinical implant cases, with low risk of complications.

Under the organization of the SEAECE Association, the Hangzhou Xizi Elevator delegation visited German technology and industrial manufacturing companies in Europe.

Headquartered in Hangzhou, Zhejiang province, XIZI UHC is a large enterprise group that spans across multiple industries, with manufacturing as the core. The businesses include elevator and elevator components, boiler, aerospace, parking system, crane, steel structure, real estate, commerce, finance agriculture and investment. In 2017, XIZI UHC is listed as one of the Top 500 Chinese Enterprises.

Hangzhou Xizi Elevator Delegation exchanged insights with these German companies in the field of intelligent production, learning how top German manufacturing industries utilize artificial intelligence to optimize production, maximize production efficiency, and shift production methods from mass production to personalized customization.








Under the organization of the SEAECE Association, the Hangzhou Xizi Elevator delegation attended a lecture at the Entrepreneurship Center of Munich University of Applied Sciences on the application of artificial intelligence in the field of technology. The lecture was presented by Dr. Zheng Zhuoxun, a researcher from Bosch AI Research Institute in Germany, and Mr. Gehard Obermeir, former Microsoft Customer Manager.

The lecture introduced Knowledge Graph and Intelligent Manufacturing. Knowledge Graph is a technology that represents knowledge in a structured manner and expresses it through relationship links. In intelligent manufacturing, Knowledge Graphs can help integrate and manage vast manufacturing data, thereby improving production efficiency and quality. By presenting various elements in the manufacturing process, such as equipment, personnel, and resources, in the form of a graph, the system can make more intelligent decisions and optimizations, achieving the goals of intelligent manufacturing.




On October 16, 2023, the « China in Intangible Cultural Heritage – Chaozhou Intangible Cultural Heritage Masters Forum » was held at the Wang Zhiwen Ceramic Micro-Caligraphiy Art Museum. The forum was organized by Guangdong Guiyuan Culture Communication Co., Ltd., co-sponsored by the Sino-European Education and Culture Exchange Association and hosted by the Wang Zhiwen Ceramic Micro-Calligraphy Art Museum.

Intangible cultural heritage artists who participated in this forum included Wang Zhiwen, a ceramic micro-book craft artist; Kang Huifang, a national-level intangible cultural heritage inheritor of Chaozhou embroidery; Xie Hua, an inheritor of Chaozhou pottery hand-pulled vermilion clay pot; Cai Zhenrong, a senior Chaozhou cuisine chef; Yan Yijue, a Zen painting artist. Ms. Sun Yiwei, the President of the Sino-European Education and Culture Exchange Association (SEAECE), delivered a speech, introducing how she promoted the works of Wang Zhiwen, the ceramic micro-book craft artist, in Europe, as well as her plans to promote the works of Chinese intangible cultural heritage masters in Europe thereafter.




On March 19th, 2023, the SEAECE (Sino-European Association of Educational & Cultural Exchange) collaborated with the Association of Arts and Fashion of Paris and the Sino-European Association of Educational & Cultural to organize the Global Kids Fashion Show at the Shangri-La Hotel in Paris. The event received support from the Federation of Haute Couture and Fashion (the organizing body of Paris Fashion Week).

The Global Kids Fashion Show in Paris invited teenagers from four continents: Europe, the Americas, Australia, and Asia. The inaugural event centered around a fashion model competition and partnered with global charitable organizations such as UNICEF Canada and the Make-A-Wish Foundation. The aim was not only to fulfill the fashion dreams of children but also to assist those who are ill or facing difficulties.

During the live event, children, after being professionally groomed and dressed, took their first steps onto the runway confidently. They experimented with different types of clothing, including ethnic costumes, casual wear, formal dresses, sportswear, and pajamas. Their poised postures and focused expressions were delightful to witness. Children from different countries and cultures showcased their unique styles.

Additionally, during the parent-child segment of the event, some parents dressed in formal attire and ethnic costumes, walking the runway alongside their children, creating an atmosphere filled with a sense of solemnity and ceremony distinct from everyday life. After the runway walk, the children also showcased themselves in front of the photographers’ lenses. Throughout this process, they not only exhibited their individuality but also forged connections with kids from around the world, fostering a sense of camaraderie among the participants.

The purpose of the Global Kids Fashion Show is to promote the development and exchange of international youth culture, fashion, and arts. It seamlessly integrates youth fashion aesthetics, artistic education, stage performances, international cultural and artistic exchange, and global charitable activities. With Paris as the originating city, the Global Kids Fashion Show is held annually, bringing together youth from around the world.



Sophie Sun, producer of Jay Chou’s latest music video « The Greatest Work, » French film producer

The Global Kids Fashion Show underwent authoritative evaluations by several professionals in the French fashion industry, including:

Pascal Morand, Executive President of the Federation of Haute Couture and Fashion (the organizing body of Paris Fashion Week)

Jiang Qionger, Co-founder of « Shangxia, » contemporary designer, and artist

Anouck Duranteau-Loeper, CEO of Isabel Marant brand

Isabelle Capron, Vice President of ICICLE International

Ariel Wizman, French veteran musician, radio journalist, DJ

Angelika Gribova, international supermodel

Michel Biel, renowned French actor and model

Jean-François Robinet, former Mayor of Savigny-sur-Orge (1983-1995, 2008-2014), former Director of Tourism for the Seine-et-Marne region, economic advisor to the Seine-et-Marne regional government, specialist in Sino-French relations for the Seine-et-Marne Chamber of Commerce

Dorothée Mayer, founder of the top French child modeling agency Bout’Chou